“For merchants with a loyal customer base, mobile payment functionality is a helpful addition to a merchant-specific mobile wallet that allows customers to earn loyalty rewards, save gift cards, and redeem coupons,” said Chris Tweedt, a research analyst at Parks Associates. “These merchants should use payment functionality from within the wallet to alert customers about coupons and offers as they make a purchase and to link transactions to specific customers in order to effectively validate marketing campaigns, evaluate merchandise strategies, segment shoppers, and improve ad targeting.
From the article "Shoppers Prefer Retailers’ Payment Apps To Apple Pay, Android Pay: Report" by Chantal Tode.
New results from Parks Associates‘ most recent quarterly survey show more consumers are opting for Smart TVs than ever before. According to the survey among 10,000 US broadband households, Smart TVs a...
It is predicted by Parks Associates that a staggering 86 million streaming kind of media players would be sold all over the world in 2019. Christian Cinema has previously launched an app. This creatio...
OLED TVs, which start at about $2,300, have helped LG increase its market share in the $1,000-up range to 15 per cent in a mature TV market, Gagnon said. Samsung has 51 per cent of that high-end TV ma...
More than half of all U.S. households with broadband subscribe to Netflix, according to Parks Associates. Competitors such as Amazon video are in a quarter of broadband households and Hulu is in about...
