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Agenda


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Parks Associates reviews speaker submissions throughout the year. Submit to speak for an upcoming session in 2022.


Jul 21  Personalization and The New Video Viewer

Sep 22  Digital Piracy and Distribution

In-person Conference | DEC 2022

Monday, Dec 12 - Pre-show Research Workshop: OTT Market & New Era of Video Consumption

Tuesday, Dec 13 - Redefining the OTT Video Market

Wednesday, Dec 14 - Technology Creating New Experiences

Past Virtual Sessions

Feb 10  Video Services: Bundles, Data, and Measuring Success

Mar 31  Video Distribution Strategies

May 5  OTT Churn: Marketing and Retention Strategies

Thursday, July 21

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Personalization and The New Video Viewer

Consumer expectations of personalized experiences and discovery are higher than ever, with video services and entertainment devices providing user-specific interfaces, search results, viewing recommendations, and advertising. As video services and aggregators grapple with greater personalization and discovery across content sources, the impact of these challenges has clear ramifications for services.

11:00 AM CT

Welcome and Analyst Insight: Consumers and Video Engagement

A major change with live entertainment in the advent of the internet age is the desire for interaction and engagement from all involved parties. This presentation highlights consumer interaction with video services and the role of personalization and discovery in driving higher viewer engagement.

Eric Sorensen, Sr. Contributing Analyst, Parks Associates


11:15 AM CT

Comcast Technology Solutions - Future of VideoNew Video Experiences: Live, Social, Interactive

Content creators, providers, and networks are not just looking for viewers but also dedicated fans who engage with their intellectual property on a variety of platforms. Speakers in this session address how brands now have the ability to connect and interact with customers instantly and what the opportunity is for content creators, providers, and sponsors to engage with the community and drive audience engagement.

Alexander Kann, Chief Executive, Together TV

Ed Laczynski, Founder & CEO, Zype

Michelle Perkins, Co-founder & Chief Product Officer, Fade Technology Solutions, Inc.

DeShuna Spencer, Founder/CEO, kweliTV, Inc.

Martin Webb, Senior Product Manager, Cloud TV, Comcast Technology Solutions

Moderator: Eric Sorensen, Sr. Contributing Analyst, Parks Associates


12:00 PM CT

Fireside Chat / Executive Q&A

ViacomCBS Keynote - Future of Video

Robert Gelick

Chief Product Officer

Paramount

Moderator: Elizabeth Parks, President and CMO, Parks Associates


12:30 PM CT

Adeia - Future of Video sponsorBuilding Loyalty through Content

It has become obvious that the decline in pay-TV subscriptions correlates to a change in the way that consumers are accessing content. Digital streaming is the new normal, and the competition for digital eyeballs will increase in ferocity before consolidation occurs. Speakers in this session address the shifting strategies for content companies, the challenges of capturing consumer attention, the content strategy nuances of retaining that attention, and the difficulties of navigating a fragmented market.

Jon Cohen, SVP, Business Development and Distribution, Frequency

Rob Dillon, Head of Digital Product, Straight Arrow News

Jim Long, CEO, Didja, Inc.

Paul Pastor, Chief Business Officer and Co-Founder, Firstlight Media

Matt Starker, SVP, Head of Direct-to-Consumer Services Business & Corporate Strategy, Endeavor Streaming

Moderator: Paul Erickson, Director of Research, Parks Associates


1:30 PM CT

Closing Comments


 

Thursday, September 22

Digital Piracy and Distribution

With the growing popularity of OTT video services and the related shifts in distribution strategies towards streaming, the threat of digital piracy of premium content has never been higher. Consumer expectations that digital content should be free, and a perception of entertainment companies’ high profitability, are among the factors that drive piracy behavior. This session addresses how content providers are using technology to combat piracy, while still preserving quality of service, quality of experience, and the quality of the customer relationship.

11:00 AM CT

Welcome and Analyst Insight

Acquiring and retaining subscribers are constant imperatives in today’s highly competitive and churn-prone OTT landscape. This is complicated further by the constantly evolving piracy threat in today’s digital-delivery-centric market. Parks Associates shares its latest research on subscriber retention and churn motivators, along with insights on piracy behavior and triggers.

Paul Erickson, Director of Research, Parks Associates


11:15 AM CT

Tech to Protect

AI is frequently discussed in the OTT sector for its ability to increase engagement, aid retention, and combat churn. It is also increasingly becoming a vital part of content security, giving it predictive and proactive capabilities. This session addresses how companies are investing in systems to find and predict instances of piracy as a way to differentiate their service. Speakers discuss new technology and services that are improving the ability to find, predict, and combat today’s rapidly evolving digital piracy threats.

Chris White, Operations Director, Friend MTS

Moderator: Paul Erickson, Director of Research, Parks Associates


12:00 PM CT

Fireside Chat / Executive Q&A

Moderator: Elizabeth Parks, President & CMO, Parks Associates


12:30 PM CT

Provider Concerns: Losing Millions or Gaining Eyeballs?

While piracy is a source of revenue loss, the testing of content theft under controlled circumstances and monitoring can provide valuable market intelligence to understand and highlight where piracy is taking place. This session addresses provider concerns about piracy and new solutions in the market.

Moderator: Jennifer Kent, VP, Research, Parks Associates


1:30 PM CT

Closing Comments


 

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Dec 12-14 | Marina del Rey Marriott

Monday, Dec 12 - Pre-show Research Workshop: OTT Market & New Era of Video Consumption

1:00 PM

Welcome: State of the Video Market

The decline of pay-TV and the steady emergence of streaming video continue to affect consumer entertainment consumption preferences into 2022. This research analyzes industry themes such as hybrid business models, streaming measurement challenges, service stacking and churn, and consumer usage trends.

1:15 PM

Retention and Churn: Maintaining Subscribers

Content is the most significant factor influencing consumers' viewing decisions when it comes to retention, engagement, and customer acquisition. This presentation includes key research around factors in consumer decisions, including price, perceived value, content flexibility, and platform support.

1:30 PM

Bundled Services: Increasing Value and NPS

Searching for the perfect mix, consumers continue to experiment and mix OTT services, broadband services, and DTC services. This session addresses the increased value and higher ARPU for broadband and OTT providers in bundling consumer services.

1:45 PM

Industry Panel: AI and ML Innovations: Engaging Consumers

AI solutions can identify patterns and relationships in data and, when augmented with unsupervised ML capabilities, uncover “hidden” opportunities to optimize a service’s strategies. This session addresses new ways to segment audiences through AI and ML technologies. Speakes address how services can reach consumers with personalized content, and how new datasets are driving new measurements standards.

2:45 PM

Coffee Break

3:15 PM

Hybrid Business Models: Meeting Consumers Where They Are

Hybrid business models, especially AVOD, FAST, or free trials, enable quick customer acquisition and a "try before you buy" experience with the content offering. This session addresses how services are experimenting with hybrid business models to expand their available market, increase their demographic reach, sustain subscriber and viewer growth, maximize total revenue generation, and more.

3:30 PM

Data-Driven Decisions: Buyer Journey and User Experience

The use of streaming video services continues to rise, and viewers expect to be able to access content whenever, wherever, and on whatever device they want. The increasing diversity of devices consumed by streaming video presents a rising challenge within the streaming video ecosystem. Data will continue to grow in value as companies work to understand consumer decision-making and interest in OTT services.

4:30 PM

New Approaches to Piracy, Password Sharing, and Future Threats

By 2023, the value of pirate video services accessed by pay-TV and non-pay TV consumers may exceed $67 billion worldwide, according to Parks Associates research. This session highlights industry shifts in addressing piracy and password sharing, including the evolving nature of threats and best practices in content protection today.

5:00 PM

Industry Wrap-up

Join us for a fun discussion on key takeaways. Parks Associates team highlights key findings and answers audience Q&A.

5:30 PM

Opening Reception: Wine and Cheese

Tuesday, Dec 13 - Redefining the OTT Video Market

8:00 AM

Registration Open

8:00 AM

Continental Breakfast

8:30 AM

Welcome: Redefining the Streaming Market

Traditional pay-TV companies are moving to streaming; they are rebranding, making big acquisitions, and forming new partnerships. Parks Associates shares key metrics on the shifting video services market and its evolution away from the traditional pay-TV dynamics of old.

8:45 AM

A Fragmented OTT Market: Simplifying the Experience

Currently, the saturated OTT streaming market is giving consumers overwhelming choices. This session addresses the highly fragmented video market and different avenues by which the industry can best address the service and content overload that are top of mind for consumers via aggregation, UX innovation, smarter personalization, consolidated subscription and billing, and more.

9:45 AM

Keynote

10:15 AM

Networking Break

10:45 AM

Role of the Smart TV in Home Entertainment

Smart TVs now represent the most important point of entertainment aggregation, control, and data collection in the connected home. This session addresses how the smart TV business lifecycle has changed, how the value of the smart TV has grown as a result, and how the smart TV can benefit the media and entertainment ecosystem.

11:30 AM

Keynote

12:00 PM

Networking Lunch

1:00 PM

Understanding the Frustrated Sports Fan Experience

Sports programming is migrating from traditional broadcast television to internet streaming providers. The transition to multiple streaming platforms makes it challenging for sports fans to locate content. This presentation discusses sports fans' difficulty searching for content and how the industry addresses this challenge.

1:15 PM

Sports Media Rights and The Tech Giants: Deep Pockets

Live sports programming is very expensive for broadcasters. However, sports programming increases advertising revenue, engagement, and new adoption. Technology giants with deep wallets are winning the media rights bidding wars. This session examines the shift of sports media rights to streaming services and its influence on traditional broadcast television.

2:00 PM

Password Sharing: Protecting Content with New Revenue Models

Password sharing has become a hot topic as foundational streaming services explore business models to recoup lost revenue from password sharing. This session explores the advantages and disadvantages of implementing strategies to address password sharing, optimize potential resulting revenue growth, and preserve customer goodwill.

2:45 PM

Networking Break

3:15 PM

Engagement and Loyalty - The Power of Niche Services, Bundles, and Original Content

More than half of US broadband households now combine one of the Big 3 services with at least one other subscription OTT service to form their online video service portfolio. This session addresses growing consumer favor towards niche services and bundling, how niche services are adapting, and the role of the bundle in attracting and retaining new viewers.

4:15 PM

Keynote

4:45 PM

The Future of Live Content: News, Sports, Entertainment

Live content has become a key component of many service offerings and a staple of the consumer video portfolio, with good reason. Parks Associates research validates that consumers who regularly livestream content are highly engaged users. This session addresses live content's role and how it impacts decisions for future services.

5:30 PM

Networking Reception

Wednesday, Dec 14 - Technology Creating New Experiences

8:00 AM

Registration Open

8:00 AM

Continental Breakfast

8:30 AM

Welcome and Opening Presentation: Keeping up with Pace of Innovation

9:00 AM

AVOD and FAST: The Future of TV

Due to the rising availability and popularity of ad-supported FAST and AVOD services, streamers are combining these free services with subscription OTT services to meet their consumption demands. This session examines the value of these services, how their business strategies both disrupt and enhance the streaming ecosystem and best practices in leveraging their rapid growth in the market.

9:45 AM

Keynote

10:15 AM

Networking Break

10:45 AM

Globalizing Streaming: Market Expansion

Netflix, Amazon, and Hulu may have reached saturation in the United States. Global expansion is a logical extension of many services' strategies to sustain growth beyond existing mature markets – but successful execution and finding prosperity is a challenge for all services. This session addresses the potential benefits, barriers and difficulties, and best practices for services’ worldwide growth strategies.

11:15 AM

Smart TVs: Platforms, Aggregation, and New Services

Fifty-five percent of US broadband households now own a smart TV. A substantial reason for this evolution of the product category has been the development of well-defined and regularly maintained smart TV operating systems (or “platforms”) and the use of these platforms to add functionality and value beyond the simple traditional value equation comprised of cost and hardware specifications. This session addresses the new value placed on smart TVs and the future services available.

12:00 PM

Keynote

12:30 PM

Lunch and Interactive Networking

1:30 PM

Online Pay-TV: Providing the Historical Linear TV Experience in a New Way

Traditional cable providers are working to move their services online while continuing to provide linear TV services. Bundling, aggregation, and acquisitions offer the traditional TV broadcaster a path forward. Parks Associates examines how legacy television service providers compete in the internet streaming wars.

2:30 PM

Future Innovation: The Metaverse, NFTs, and Immersive Experiences

The evolution of streaming services is taking shape. The nature of online services allows for a more immersive television experience. This session examines whether or not new experiences will prove profitable.

3:30 PM

Closing Comments

 

Past Sessions

Thursday, February 10

Video Services: Bundles, Data, and Measuring Success

Consumers are often unaware of the array of available service options and which services include content relevant to them. Aggregators provide consumers a centralized marketplace to evaluate, purchase and access all of the programming they want to watch, from live TV and events to time-shifted content to video on-demand.

11:00 AM CT

Welcome and Analyst Insight: Consumers and OTT Bundles

This research presentation highlights the latest adoption of OTT services, rise of FAST services, and the role of the smart TV in the future of video viewing.


11:15 AM CT

Metrological - Future of Video sponsorNew Video Strategies: Reaching Consumers

Service providers are scrambling to figure out how to grow their subscriber base and keep consumers engaged. Linear ad-supported streaming (FAST) services are creating more competition for all the players. Consumers have many services to choose from, and this format allows providers to connect directly with the younger demographics. This session highlights the growing interest in these services and the impact on the video landscape.

Nii Addy, Chief Marketing Officer, Philo

Scott Barton, Chief Product Officer, MyBundle.TV

Tim Cutting, General Manager of Commercial, Reelgood

Moderator: Paul Erickson, Director of Research, Parks Associates


12:00 PM CT

Fireside Chat / Executive Q&A: A New Era of Video Viewing

Amit Nag, Vice President – Entertainment and Education, TELUS

Moderator: Elizabeth Parks, President and CMO, Parks Associates


12:30 PM CT

Symphony MediaAI - Future of Video sponsorData and Measurements: New Strategies for Video Services

In today’s ultra-competitive environment, video services often lack adequate data about their core audience and their usage behaviors. This lack of relevant and actionable data can cause services to operate inefficiently, target the wrong segments, lose engagement with viewers, and increase churn rate. This session addresses the latest developments in software, use of data and growth strategies for video services. 

Fred Godfrey, Co-Founder and CEO, Origin 

John Hamilton, Founder and CEO, TVDataNow

Brett Jensen, Director, Solutions, iSpot.tv

Garrett MacDonald, Chief Commercial Officer, IRIS.TV

Brian Ring, Sr. Director, Product Marketing, Amagi

Bart Spriester, Vice President and General Manager of Content and Streaming Providers Suite, Comcast Technology Solutions

Moderator: Paul Erickson, Director of Research, Parks Associates


1:30 PM CT

Closing Comments


 

Thursday, March 31

Video Distribution Strategies

The explosion of video content and services has given rise to new business models, platforms, and consumption patterns, all enabled by a growing number of connected devices capable of playing video. With ever-more content moving online, content owners, distributors, and aggregators must adapt to new models of digital distribution to a growing diversity of device platforms. From a distribution perspective, OTT services have reached the mainstream, and consumer expectations of how, when, and where they can consume OTT video have changed.

11:00 AM CT

Welcome and Analyst Insight: Modern Video Distribution

Consumers have largely shifted from watching streaming video on computers to also watching it on smart TVs, streaming media players, tablets. and smartphones. Parks Associates shares insights on how this shift has made internet video more accessible to consumers but has changed the conditions under which successful companies distribute and monetize video content.

Paul Erickson, Director, Research, Parks Associates


11:15 AM CT

Shifting Content Agreements: Engaging the Consumer

Ultimately, a combination of changes, shifts, and improvements in content creation, content delivery, and content discovery will define the future of video distribution for consumers, content creators, technology stakeholders, and service providers. The opportunities for distribution are more numerous than ever, and services must deliver an increasing variety of content, to a more diverse landscape of platforms, across a broader number of interests, languages, and localizations. Speakers address the increased number of service providers, the need for more content in a variety of genres, time conventions, and new monetization models.

Susan Agliata, Director, Business Development, OTT Ecosystem, Samsung Electronics

William Marks, SVP, Business Development & Digital, Ovation Television

Marty Roberts, VP of Media Analytics, Brightcove

Sourik Samaddar, Manager, Consumer Solutions, Akamai Technologies

Jeremy Simon, VP, Head of Global Streaming Partnerships, Amdocs

Moderator: Paul Erickson, Director, Research, Parks Associates


12:00 PM CT

Fireside Chat / Executive Q&A

WarnerMedia Keynote - Future of Video

Melissa de la Rama

Vice President, Distribution

WarnerMedia

 

Moderator: Jennifer Kent, VP, Research, Parks Associates


12:30 PM CT

The Role of Sports in Video Choices

Sports TV has seen an increased shift to digital distribution in recent years, with OTT options increasing and improving rapidly over a short period. The prominent shift to online viewing is demonstrated by the development of over 50 streaming services across a variety of sports, a near doubling in the past five years. Industry experts address the role of sports content to shoulder and increase the amount of time sports fans spend on their platform.

Lior Friedman, SVP, Business Development, Amagi Corporation

Tom Goedde, Chief Marketing Officer, SimWin Sports

Ben Grad, SVP, Head of Content Strategy & Acquisition, fuboTV

Nick Meacham, CEO, SportsPro Media

Erik Ramberg, VP, Head of Streaming Business, Head of Global Business Development, MediaKind

Geoff Reiss, Head of Fantasy & Gaming, Yahoo Sports

Moderator: Eric Sorensen, Sr. Contributing Analyst, Parks Associates


1:30 PM CT

Closing Comments


 

Thursday, May 5

OTT Churn: Marketing and Retention Strategies

Today’s choice-filled OTT environment is one where consumers face a variety of competing OTT services and an often-overwhelming amount of content. The ease and temptation of switching services in this environment make churn an inherent problem for OTT services, and services today are challenged to drive a consistently high level of subscriber acquisition and retention to combat the ever-present threat of churn. Methodologies and strategies to maximize subscribership, raise customer retention, and predict and actively combat churn are exceedingly important to services and content owners seeking to thrive in today’s market.

11:00 AM CT

Welcome and Analyst Insight: Understanding Consumers Who Don’t Churn

Existing subscribers are an increasingly valuable commodity in today’s churn-prone OTT competitive landscape. OTT services are constantly looking to shorten their path to ROI and strengthen their revenue base, and controlling churn is crucial in this regard - subscriber retention is less costly in time, effort, and capital than acquiring new subscribers. Services as a result are proactively enacting initiatives to detect, prevent, and limit churn. Parks Associates shares its latest research on consumers who maintain their OTT service subscriptions and the factors that motivate them to stay with or churn away from a service.

Paul Erickson, Director of Research, Parks Associates


11:15 AM CT

Metrological - Future of Video sponsor

Role of the Smart TV in Driving Viewers

Smart TVs are the most widely adopted video device in US internet households and consumers’ preferred platform for video consumption. The smart TV has now surpassed all other connected TV devices as the device of choice through which consumers stream video and is now a staple of today’s connected US households. This session addresses the implications for content companies, OTT services, and broadband providers as consumers embrace connected devices and services and increasingly turn to their smart TV as their primary point of consumption. This session also delves into the possibilities of using today’s smart TVs to drive higher engagement and stronger retention.

Kamran Lotfi, VP Product, Gracenote

James Varndell, Director of Product Management, Bitmovin

Mark Young, SVP, Global Strategy, Business & Corporate Development, Fandango; SVP, Growth Strategy, NBCUniversal

Fariba Zamaniyan, Vice President, Data and Advertising, TiVo

Moderator: Paul Erickson, Director, Research, Parks Associates


12:00 PM CT

Fireside Chat / Executive Q&A

Ashwin Navin, CEO and Co-Founder, Samba TV

Moderator: Elizabeth Parks, President and CMO, Parks Associates


12:30 PM CT

Metrological - Future of Video sponsorConsumer Engagement: Maintaining and Growing Customers

Content is key to driving and maintaining subscriber engagement, and the lack of new original content in an OTT service’s pipeline has potential implications for an offering’s bottom line. All OTT video services, particularly those that stake their value proposition in new original content, must be vigilant in how they manage their content pipeline. Industry leaders address the role of original and exclusive content, best practices in utilizing it to maximize engagement and stickiness, and solutions to retain and grow customers.

Peter Docherty, CTO & Founder, ThinkAnalytics

Philippe Guelton, President, Crackle Plus

Charita Johnson, Vice President, Content & Creative Strategy, Peloton Interactive

Naveen Narayanan, Head of Sports and Data Products, Firstlight Media

Greg Riker, Head of Sales and Business Development for the Americas, Comcast

Moderator: Eric Sorensen, Sr. Contributing Analyst, Parks Associates


1:30 PM CT

Closing Comments