Parks Associates today announced Glenn Hower, Research Analyst, will address the evolving virtual reality market at the Cablefax Multiscreen Summit this week in New York City.

“Virtual reality is still in its earliest days, though there are clear signs that VR is about to move from concept to market reality,” Hower said. “The big change for 2016 is the emergence of multiple players making VR headsets. The Oculus Rift is currently the most recognized brand, but HTC, Samsung, and Sony have all expanded the market with their own models, which could help move this market beyond gaming and into new use cases such as virtual field trips, training, and recreation of historical events.”

Hower will participate in the session “Virtual Reality Show: How VR-Enabled Content Will Change the Content Game” on Tuesday, March 8, at 1:25 p.m. at the Yale Club in New York City. The session examines how VR content and technology could disrupt the video content and distribution industry. Other panelists include Craig Barry, EVP, Production & Chief Content Officer, Turner Sports; Debra Sharon Davis, President & CEO, Davis Communications Group, Inc.; and Dekker Dreyer, CCO, Clever Fox.

“Content production will be significantly different for VR than for traditional films or TV programs,” Hower said. “Since viewers will not have a common central focus, directors and writers will have to design content that can be experienced in a very different way than current movies and TV programs.”

Hower is the digital media analyst in Parks Associates’ research team, including entertainment services, OTT, and cloud media. He is an expert in content strategies, including licensing and release windows, and his personal research focuses on content production and sourcing, new media, and emerging video services.

Parks Associates is supporting the Cablefax Multiscreen Summit and will host the 20^th-annual CONNECTIONS™: The Premier Connected Home Conference, May 24-26, in San Francisco. For more information, visit www.ParksAssociates.com. To request a meeting with Glenn Hower or specific research data, contact Holly Sprague at hsprague@gmail.com or 720-987-6614.

About Parks Associates

Parks Associates is a global research, consulting, and marketing firm with 40 years of experience delivering proprietary consumer data and industry insights for businesses. The firm produces market research reports, forecasts, surveys, and competitive business intelligence on connected consumer, small business, and commercial technologies and related business solutions. Parks Associates provides custom research, strategic consulting, and forward-looking analysis across connected home, small business, and commercial markets, including security, smart home, broadband, entertainment, energy, multifamily, smart buildings, connected health, and emerging AI-driven technologies.

Parks Associates supports industry growth through proprietary research, consulting, and executive networking and convenes thousands of leaders each year through its flagship conferences, including CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. Learn more at https://www.parksassociates.com.

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