Some 43 percent of U.S. households with Internet access watch sports, and 70 percent use a streaming platform, according to a 2025 by market research firm Parks Associates.
From the article, "Sports fans face increasingly steep fees and piecemeal access to watch their favorite teams. The government wants to step in" by Brendan Rascius
According to Parks Associates research, Tizen (Samsung) is the leading smart TV OS, accounting for 36% of primary smart TVs in the home, giving Samsung significant control over content discovery, adve...
Research from Parks Associates has found that operators using connected access control and smart home technology realize a roughly 20 percent gain in operating efficiency and about $80,000 in annual s...
At Parks Associates' CONNECTIONS Conference, the AI data was encouraging, but the gaps – trust, complexity, and monetization – remain unsolved. AI dominated all three days of Parks Associates' 30th...
In the early streaming era, distributors often accepted lighter security requirements from emerging platforms hungry for content. That leverage has reversed. Major studios now mandate specific protect...
