Providing Market Intelligence for 40 Years

In The News

Ridesharing Is Making It Harder Than Ever to Commit to a One-Car Relationship

Rising rideshare statistics offer plenty of fodder for utopian predictions of a car-free, community-focused future. But just because we’re using these services doesn’t mean we’re ready to give up on our own set of keys. According to market research firm Parks Associates’ consumer data released in 2016, 27 percent of millennials intended to buy a car within the next year, compared to 26 percent of Generation Xers (an age group that’s much more likely to be able to afford one). And surprisingly, millennials who use Uber were more likely to “strongly intend” to purchase a vehicle within the next year than their non-ridesharing peers.

From the article "Ridesharing Is Making It Harder Than Ever to Commit to a One-Car Relationship" by Kate Fane.

Previously In The News

Choose-Your-Own-Adventures Just Landed on Netflix. Yes, Netflix

Books and videogames have done this for years, but achieving good results with video has proved difficult. Beyond making the technology work, open-ended storytelling doesn't make much sense from a bus...

Netflix Is Killing It—Big Time—After Pouring Cash Into Original Shows

“There seemed to be an attitude around the industry that after House of Cards and Orange is the New Black, there was no way Netflix could catch lightning in a bottle again,” says Glenn Hower, a senior...

4 Ways Alphabet Is Expanding Its Television Offerings

It's difficult to say for sure that's why similar devices from Roku (NASDAQ:ROKU) and Amazon (NASDAQ:AMZN) have left Alphabet in the dust in terms of market share, according to numbers from Parks Asso...

Roku Plunges: 3 Reasons to Buy, 4 Reasons to Sell

Last August, Parks Associates reported that Roku controlled 37% of the streaming device market in the U.S., while Amazon, Google, and Apple held shares of 24%, 18%, and 15%, respectively. All three of...