Some 15 percent of US broadband households now get all of their TV from an antenna. That number has increased steadily over the course of five years as pay TV subscriptions have seen a corresponding drop.
Parks Associates says cord-cutters are gaining ground because of a lack of satisfaction with traditional cable service. Brett Sappington, senior director of research at Parks Associates, said in a blog post that "live broadcasts of high-profile events remain a challenge for online delivery, though pay TV and broadcast TV conquered live distribution long ago."
From the article "Pay TV Loses Ground To Antenna-Only Households" by Andrew Gebhart.
New data from Parks Associates reveals that users could save $366 per year by switching to ad-supported plans. The data also shows that the average streaming household is subscribed to 5.6 servic...
Creating a central hub for content could drive more customers to embrace both the Apple TV interface and, eventually, the Apple TV+ streaming service. When it comes to streaming today, consolidation i...
Quite a lot, according to new data from Parks Associates. The average streaming household, which subscribes to 5.6 platforms, according to the research firm, could save $366 a year on average by sw...
Over 350 streaming services have been tracked in North America alone, according to data from research firm Parks Associates – a vastly different market from digital video’s origins in 2007. “The sh...
