Sure enough, this has spurred a lot of “hoppers,” or consumers who cancel and re-subscribe repeatedly to many different apps. Netflix releases a new season of “Cobra Kai,” so they binge that one month, then switch to whatever’s on Disney+ for the next billing cycle. As of the third quarter, 61% of U.S. households subscribed to two or more streaming services, while a third of hoppers subscribed to five or more, according to industry researcher Parks Associates. But 17% of hoppers also canceled five or more services in the past 12 months. This is a nightmare for the media companies because it creates a ton of volatility in their financial results.
From the article "Netflix Investors, We Need to Talk About Churn" by Tara Lachapelle.
Information for The Streaming Media Device Landscape is drawn from multiple sources: Interviews with and research on companies, including consumer electronics (CE) manufacturers, component manufactur...
Apple and Samsung are leaving competitors LG and Motorola in the dust. New research from Parks Associates shows, for example, that LG has dropped to just 9% of consumer-reported brand share, behind Ap...
Amazon’s Fire TV devices account for a third of all streaming media player installed base in the U.S., according to research firm Parks Associates. It commands major positions in areas such as voice-e...
About 20% of US broadband homes had cancelled at least one OTT service in the last 12 months at the end of 2015, according to data from Parks Associates. Netflix has the lowest churn among US OTT serv...
