“Consumers don’t necessarily see a need to decide between Netflix and the new, high profile services, particularly since many of the new services are priced under $8 per month,” Parks Associates analyst Brett Sappington told TheWrap. “Most see it as ‘Netflix and,’ not ‘Netflix or.'”
From the article "Netflix Gets Small Wall Street Boost After Q3 Earnings Surpass Expectations" by Sean Burch.
More than 40 percent of U.S. broadband households now own a Connected Health product, up from 37 percent in 2016 and 33 percent in 2015, notes tech research consultancy Parks Associates. That rep...
Nearly 20 percent of U.S. smartphone users have used a mobile payment app at a retail location, according to new mobile research from Parks Associates. The report, 360 View: Mobility and the App Ec...
Parks Associates, a market intelligence and consulting company, yesterday released research showing that over 50% of U.S. broadband households stream content on TV screens. “For years, the televisi...
A Parks Associates study has found that over a quarter of respondents would become more comfortable sharing their data if their devices would "automatically register for warranties and check warranty...
