Most companies don’t disclose quarterly churn rates, though third-party organizations such as The NPD Group and Parks Associates track cancellations through research and surveys. Data from analytics firm Antenna has even tracked churn based on specific events, such as the end of “Game of Thrones” and and Netflix’s “Cuties” controversy. Thus far, Netflix and Hulu have proven to be far stickier services than newer products such as Apple TV+ and Peacock. Investors should watch to see if that changes over the course of the year, said Steelberg.
From the article "How to tell who’s winning — and who’s losing — the streaming wars" by Alex Sherman.
About 20% of US broadband homes had cancelled at least one OTT service in the last 12 months at the end of 2015, according to data from Parks Associates. Netflix has the lowest churn among US OTT s...
Parks Associates has announced that the churn rate for OTT video services is 19% of US broadband households, indicating roughly one in five households have cancelled an OTT service in the past 12 mont...
As it turns out, smart home owners are really satisfied customers. Give them a chance to buy a connected device, like a smart thermostat, and nearly 75 percent of them are really happy with what they...
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