Brett Sappington, senior director of research at Parks Associates, agrees that Disney+ has the best shot at being wildly successful, and that securing fewer than 23 million Disney+ subs globally by 2023 would vastly "undershoot" expectations.
But Sappington also stressed that Disney is taking on some additional risk with a direct-to-consumer offering, as the company won't get the same guarantees that Disney locks down when licensing its content to others. "That's really a big bet for Disney," he said.
From the article "Disney+ Could Blow Away Subscriber Forecasts" by Jeff Baumgartner.
As Facebook CEO Mark Zuckerberg published his manifesto outlining the company’s ongoing commitment to filter out false news and hoaxes without undermining free speech, the findings from a new study by...
Netflix still leads all streaming video services by total subscribers, according to a new report by Parks Associates. That's followed by Amazon Prime, Hulu, MLB.TV, WWE Network, Sling TV, HBO Now, Cru...
It’s one of the biggest arms races of the 21st century—literally. Once the preserve of hardcore fitness junkies, the activity tracker industry has exploded into the mainstream and is now set to surpas...
That news comes out of a new report from research firm Parks Associates in its 360 View Update: Energy Management, Smart Home, & Utility Programs. In further good news for the solar industry, the repo...
