Still, many customers appear drawn to cheaper sticks and pucks made by Roku and Amazon, with the companies commanding 80% of the streaming device market, according to new research shared by Parks Associates with Fierce Video on Tuesday.
By contrast, Apple's share of the streaming device space shrank 3% compared to last year, with the company commanding just 9% of the domestic market share, according to Parks Associates data, the biggest decrease across the four major streaming device platforms (Google TV, which is powered by Android TV, decreased by 1%).
From the article, "Apple releases new streaming TV devices with lower prices" by Matthew Keys.
GTCR’s deal for SimpliSafe is unpacked with analysis from Kirk MacDowell and Elizabeth Parks covering strategy, competitive responses and the shift toward add-on services and market adjacencies. El...
Parks Associates appoints Cliff Raskind as consulting director and contributing analyst. The research firm, which focuses on the Internet of Things market, recently launched a consulting practice that...
Social video now accounts for nearly five hours of television viewing per week, making up 20 percent of all video watched on TV, according to new research from Parks Associates. The findings, released...
Parks Associates has released new research, Streaming Live Sports: Where Opportunity Meets Complexity, in partnership with InterDigital. The firm reports that 33% of US internet households subs...
