It’s no secret that telecos and cable operators are pushing to deliver smart home services alongside their other Internet of Things ventures. With offerings including connected routers, home security, and platforms that offer voice control for connected products, operators like Verizon, AT&T, and Comcast already each have a foot in the smart home’s door. But top handset vendors are also increasingly turning their attention to the smart home as they seek to mine it for one key resource: data.
Parks Associates estimated earlier this year companies will sell nearly 55 million smart home devices in 2020, and the firm said adoption of smart home devices has already spread to a quarter of U.S. broadband homes. Of course, those devices will collectively generate a massive amount of data, which can then be used to improve targeted advertising efforts. And device vendors don’t want to miss the train.
From the article "Apple, Google, Samsung Eye Mobile as a Way to Capture Smart Home Data" by Diana Goovaerts.
The self-improvement industry is a promising one, accounting for more than $10 billion in annual sales. Over 40 million smartphone users in the U.S. actively use at least one wellness or fitness track...
According to the research firm, there has also been a decline in multiplatform usage among households, as use rates on individual screens declined despite the fact that overall video viewing has held...
PayPal is the number one mobile payment app in the U.S., according to research by Parks Associates and by quite a margin. NFC World reported that 12 percent of those polled prefer PayPal while retail-...
Automated smart home systems are a growing trend among mainstream consumers; in fact, according to Parks Associates, 48 percent of U.S. broadband households intend to buy at least one smart home devic...
