Apple reducing its reliance on free trials for Apple TV+ is a “critical point” for the service, said Parks Associates research director Steve Nason, who follows the streaming industry.
“For newer or smaller services, partnerships and promotions are an invaluable customer acquisition tool,” Nason said. “A large percentage of folks follow through, they truly love the service and continue it. Or they forget they gave the service their credit card.”
From the article "Apple’s TV service faces its biggest test yet as free trials run out" by Kif Leswing.
A Parks Associates study revealed that households are more concerned with physical security, which has led to an uptick in the security system adoption rate. From the article, "How Home Security Up...
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