Even with new entrants like Sling TV and HBO Now, cord-cutting is still an uncommon phenomenon in the US: Only 7% of its 115 million households have broadband and OTT but no pay-TV.
According to Parks Associates, 57% of U.S. broadband households subscribe to an OTT video service, meaning that an awful lot of them have cable too. Those 8.4 million non-pay-TV households represent consumers who have discontinued pay-TV service, and those who have never subscribed to pay-TV.
Among European broadband households, 57% take OTT in the UK, 29% in Spain and 24% in Germany. But 4% or less are OTT-only, among all households. That being said, OTT video service subscription revenues will increase from nearly $9 billion in 2014 to over $19 billion in 2019, the firm found, as the market heats up.
From the article "Cord-cutting still not common, but OTT soars" by Michelle Clancy.
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