Brad Russell, research director for the connected home at Parks Associates, tells The Ambient that once the NYT report came out the company had lots of internal discussions about the impact of this revelation, and how the problem might be solved.
Before you can fix the problem though, you have to identify the weak spots in how we interact with our smart homes. The first one is right up front: it's the process in which we set up our smart homes in the first place.
From the article "We need to talk about protecting smart home residents from abuse" by Husain Sumra.
A study released this month by Parks Associates found only 18 percent of consumers would buy a smart thermostat at $250, but offering a $100 rebate more than doubled the pool of interested buyers....
Like all streaming services, Disney+ saw strong growth during the pandemic but competitor Netflix reported losing subscribers last quarter. But Disney+ is cheaper than Netflix – an increasingly import...
“There’s only so many consumers out there that are willing to pay full price,” said a research analyst with Parks Associates From the article, "How Netflix is adapting as the streaming boom stalls....
Yet the so-called smart kitchen remains a tough sell. With the kitchen often a hub for families and friends, habits there can be hard to change. And many people see the kitchen and mealtimes as a have...
