According to Parks Associates, 36% of over-the-top streaming subscribers, or 32 million households, are “service hoppers.” Other analysts call the behavior “subscription cycling.” These customers tend to stay with services for a shorter time, have more subscriptions at a time and have canceled more services than other subscribers over the previous 12 months.
From the article, "Wall Street Wants Streamers to Make More Money – but Consumers Want to Pay Less," by LUCAS MANFREDI.
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As media conglomerates such as Disney DIS -3.3% and Comcast place a greater content priority on streaming it has promoted consumers canceling their cable subscription. A study from Parks Associates sa...
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Parks Associates, a research and analytics group focused on IoT and smart homes, shares that consumer demand for this type of product exists. The group’s research shows that one-third of consumers now...
