Parks Associates research sharpens the picture at the homeowner level. The firm reports that 62% of security system owners experienced at least one false alarm in the past 12 months, and that 53% of those owners cited a non-person as the cause. Nearly half of security system owners said their system triggers too many false alarms.
From the Urban Matter article, "The Annoyance Problem: How Vivint’s Smart Deter™ Keeps Security Features Switched On"
According to a Parks Associates’ 2022 survey, 40% of consumers in U.S. internet households share credentials or use shared credentials, up from 27% in 2019. From the article, "It's not me, it's Net...
The residential security industry has gained millions of households due to the explosion of DIY offerings and COVID-19. While in 2022 the home security system adoption slowed, the rebound of professio...
According to Parks Associates, 36% of over-the-top streaming subscribers, or 32 million households, are “service hoppers.” Other analysts call the behavior “subscription cycling.” These customers tend...
Apple devices are a mainstay of US households. The portfolio of devices are so frequent around the United States, that almost a fifth of the population is an Apple loyalist. Parks Associates, a mar...
