Rising DRAM costs are one of several factors increasing the cost of developing next-generation connected devices, observed Elizabeth Parks, president and CMO of Parks Associates, a Dallas-based market research and consulting company specializing in consumer technology products.
"As manufacturers invest in AI capabilities, advanced memory, and more powerful computing platforms, those costs influence retail pricing," she told TechNewsWorld.
"Our research consistently shows consumers are willing to pay more when they clearly understand the value they receive, whether through better performance, greater reliability, or intelligent features that improve the overall user experience," she said.
"The next phase of consumer technology growth will be driven by ecosystems, not individual device sales," she predicted. "The companies that win will be those that make hardware, software, services, AI, and daily use cases work together in ways that feel useful, easy, and trusted."
From the article, "Soaring Memory Prices Dampen Demand for Budget Smartphones" by John P. Mello Jr.
Last month, Parks Associates found that Frndly had the highest customer loyalty among vMVPDs. From the article, "Frndly TV Adds Local Stations to Streaming Lineup in 6 Markets" by Jon Lafayette
According to a 2023 report by market research firm Parks Associates, consumer demand for connected lighting has been driven by concerns around energy usage and costs, as well as improved interoperabil...
A recent report from Parks Associates found 66% of customers subscribing to an FWA service from a wireless operator “consider their plans to be at a fair or good price.” This was a significantly highe...
A study by Parks Associates revealed that 59 per cent of OTT subscribers favour bundled services, combining OTT with other home subscriptions. Such bundles offer simplicity, value, and convenience, al...
