Parks Associates and Plume have released research that details the shift in broadband competition in the US as providers need to deliver a superior customer experience based on reliability, proactive management, and personalisation.
“Consumers expect providers to deliver reliable connectivity, proactive support, and protection across the connected home,” said Jennifer Kent, Senior Vice President & Principal Analyst, Parks Associates. “AI enables providers to anticipate problems, personalise service and create experiences that build long-term loyalty.”
“Broadband competition is shifting beyond speed,” said Tam Williams, Contributing Analyst, Parks Associates. “The providers that deliver the most reliable, secure and personalised connected home experience will be best positioned to retain subscribers and attract new customers as AI becomes an integral part of everyday digital life.”
From the Advanced Television article, "Research: Broadband competition shifting beyond speed"
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