Seven in ten viewers say the same ads repeat too often, making repetition the top complaint with ad-supported streaming, Parks Associates found (February 10, 2026).
Low-cost ad-supported plans are the single strongest retention lever in streaming, outperforming loyalty pricing, pause options, and flexible billing, Parks Associates found (February 10, 2026).
The timing sharpens the risk. Affordability has overtaken content as the dominant reason consumers cancel streaming services, Parks Associates found (February 10, 2026) 30% of subscribers in 2025 cited cutting household expenses as their top reason for canceling, up from 26% in 2020.
From the Gadget Hacks article, "Netflix Price Increase 2026: New Rates for Every Subscription Tier"
According to research from Parks Associates, US broadband households now own an average of seven and a half connected computing and video entertainment devices, and 18% own at least one smart home dev...
The Shield Tablet has a growing collection of native games, formatted especially for its K1 chip, and the ability to relay games from PC to TV. It supports Nvidia's cloud-streaming service for games a...
"The number of new services and continued growth for many existing services show the vitality of the OTT video services market in the US," said Brett Sappington, director of research at Parks Associat...
TV manufacturers could have a very good holiday season, and the good times likely will continue through 2019. Sales of 4K or Ultra High Definition TV sets will exceed 330 million units by the end o...
