According to Parks Associates, Apple TV made up just 13% of streaming players owned by U.S. households with broadband internet as of last fall. By comparison, Roku and Amazon Fire TV players have U.S. market share of 38% and 33%, respectively.
Meanwhile, Apple is missing a bigger opportunity in smart TVs, which in recent years have started to subsume the streaming player business. Parks Associates notes that 58% of U.S. broadband households now own a smart TV, while only 45% own an external streaming player. And in case you think people are ignoring their TVs’ smart features, you should know that more than 77% of homes have connected their TVs to the internet.
From the article "Hey, Apple, Just Make a TV Already" by Jared Newman.
Amazon and Roku both have greater distribution in the U.S. than Apple TV. According to a Parks Associates report from last May, Roku has a 37 percent market share in the U.S., followed by Amazon Fire...
NFL Game Pass is the most popular sports OTT video service in the U.S., according to Parks Associates, although at this point sports video services are still a relatively niche market. Overall, jus...
28% of broadband households indicated that they subscribe to Amazon Prime Video, so the number of streaming music subscribers likely reflects actual usage of the streaming music portion of Amazon's se...
Global energy market research and consulting firm Parks and Associates issued a whitepaper analysing the global market for the Internet of Things (IoT). The whitepaper Top 10 Consumer IoT Trends in...
