Amazon is estimated to be investing more than $3 billion in original content for shows like “The Man in the High Castle.” But even after it paid $970 million in 2014 to buy Twitch, a streaming video service popular among gamers, it has yet to make live content a key feature on its own service.
“This is Amazon taking the opportunity to show that it can broadcast live events at scale,” said Glenn Hower, an analyst for Parks Associates. “Amazon may see this as an investment, a steppingstone as it were, to attract future live events.”
From the article "Here's why Amazon is paying so much more to stream 'Thursday Night Football'" by David Pierson.
“A lot of the time content owners might not necessarily hold all the rights to their content in different markets,” says Parks Associates analyst Glenn Hower. “International content rights are hideous...
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“There seemed to be an attitude around the industry that after House of Cards and Orange is the New Black, there was no way Netflix could catch lightning in a bottle again,” says Glenn Hower, a senior...
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