For home builders, home technology ranging from security, safety, comfort, lighting, and environment systems, to appliances, to infotainment, to linkages to others (humans, things, networks, etc.), the prefer-vs.-pay-for debate includes a subtle though powerful third factor, a triangulatior question. Namely, beyond the question of what people say they'd prefer, and what they'd agree to pay for, it's more and more often going to be a question of what they expect.
Parks Associates research director Brett Sappington was on hand this week at our BUILDER Connections event in Dallas, to address some of the " Trend Vs. Fad" questions and observations about home technology and new home design, engineering, and functionality.
One of Sappington's key points was this. Believe it or not, people are not even especially aware when it comes to "smart home" as an offering. Here's Parks' data on people's "familiarity" with the concept.
From the article "Future-Proofing New Homes" by John McManus.
Pay-TV operators are seeing a “slow erosion of the core business,” analyst at Parks Associates said. “After years of attempts to be more than just a ‘dumb pipe,’ pay-TV operators have come to reali...
“Sleep-tracking features of smartwatches and fitness trackers are raising consumer awareness about lack of sleep. 42pc of consumers in US broadband households are concerned their health will worsen du...
In addition, the device's interoperability will be important. According to a recent study by Parks Associates and reported in Retail Dive, 75% of consumers who plan to buy a smart home device believe...
Voice’s resurgence seems counter-intuitive. The technology first boomed in the 1990s with voice prompters in customer call centers – not always a satisfying experience as the prompters many times rout...
