Companies have already started cracking down on shared passwords. Netflix limits users to two simultaneous streams, unless they pay for an upgraded plan that allows for four. ESPN now only allows five streams from its app and is reportedly considering dropping that number to three. It used to be 10.
Cable and satellite companies appear to be having a particularly hard time grappling with password sharing, given that they're continuously losing subscribers and revenue. The TV industry’s losses from password sharing are expected to rise to $9.9 billion by 2021, according to Bloomberg and research firm Parks Associates.
From the article "Cable companies are looking for ways to limit password sharing" by Ashley Carman.
However, while work on that puzzle continues and multiple companies look for a way to get streaming subscribers to stay in one place, customer churn is still high. Or, as Parks Associates describes it...
Consumers get a year of the streaming service for free with purchase of a new Apple device. Converting those users into paying customers might be tricky, said Steve Nason with Parks Associates....
The major concern for cyber security companies like Synamedia is how password sharing can turn into true content piracy ? stealing streaming shows and movies and reselling them for profit. If you k...
“There’s only so many consumers out there that are willing to pay full price,” said a research analyst with Parks Associates From the article, "How Netflix is adapting as the streaming boom stalls....
