There will be 175 million online video users in the U.S. in 2013, rising to 191 million by 2017, at which time there will be nearly 70 million smart-TV households.
Parks Associates advertising research finds 25% of smart-TV app users recall seeing an in-app ad and 84% responded to that ad, the highest response rates to app advertising among current connected CE platforms.
“The TV is still the most-popular and most-used platform for video viewing—over 40% of TV owners watch more than 10 hours of video per week on the device,” according to Heather Way, Senior Analyst, Parks Associates.
“The rise of OTT video viewing on smart TVs presents a new channel for content owners to sustain and grow their viewing audience, particularly in a marketplace that continually propagates fragmentation. The ability to leverage the mass reach of the first screen and its interactive components drives the scale and performance of a video asset.”
From the article, "70 million US home have smart TVs by 2017."
Amazon has made significant gains in the OTT video market as nearly 20% of all US broadband households now have an Amazon Prime Instant Video subscription, according to Parks Associates. The Q1...
Parks Associates reports pay-TV penetration remains fairly steady at around 85% of US broadband households but OTT video use is increasing on multiple devices, particularly with younger viewers....
4K TVs will follow a similar, but faster, growth pattern as HDTVs, which have reached 82% of US broadband households after 15 years on the market. The research 4K Today: Bringing Ultra HD to Ma...
Over 50% of US broadband households now use paid OTT video services, either subscription or transactional, according to research from Parks Associates. The firm also notes 37% of consumers 18-2...
