A 2015 study from Parks Associates indicated that 35% of smartwatch owners in the U.S. would be willing to share their data in exchange for a health insurance discount.
From the article, "Your Smartwatch Knows Too Much—And That Could Hurt You At Work" by Janice Gassam Asare, Ph.D.
Market research firm Parks Associates says that one-fifth of U.S. homes with broadband access now use an antenna to get live TV. “Digital antennas are experiencing a resurgence as consumers consider o...
OTT video is firmly established in the U.S. entertainment marketplace, and new research from Parks Associates only puts an exclamation point on the new reality of how Americans consume video entertain...
According to a new report from Parks Associates, the proliferation of DIY solutions continues to have significant impact on the resident security market as the research firm predicts that more than tw...
While sales of vinyl records have been rising for a while now (Consumers like the sound quality and like the feel of vinyl records.), 2016 was a banner year. Sales hit a 28-year high -- led by David B...
