A May study from Parks Associates showed out of 43% of U.S. households that have streamed live content in the past three months, 61% recently watched a live sporting event. Paul Erickson, director of research at Parks Associates, said in a statement sports content is “key to drawing and keeping an engaged livestream viewer base.”
From the article, "Warner Bros. Discovery, BT join forces to offer premium sports content for U.K. and Ireland" by Masha Abarinova.
The state of streaming is strong — but consumer sentiment is iffy, and new models are being deployed to fight off churn. Such is the video business described by research company Parks Associate...
Over a third of renters, 41%, expect their internet service to be activated at move-in, according to a new white paper from Parks Associates. “Achieving Turnkey Connectivity: Elevating the Tota...
Today, the average U.S. household with internet has about 17 connected devices. Nearly half of households (45%) own at least one smart home device, according to Parks Associates. From the article,...
A tri-fold smartphone is an overall better two-in-one device than a bi-fold, explained Kristen Hanich, director of research at Parks Associates, a market research and consulting company specializing i...
