Parks Associates found that 45% of U.S. internet households now own a security solution
and 32% subscribe to a security service, with much of the category’s growth coming from cameras, video doorbells, and attached services rather than conventional monitored systems alone.
From the Boss Magazine article, "Vivint’s 27 Years in Home Security: Why Survival Is the Metric That Matters"
Pay-TV operators are seeing a “slow erosion of the core business,” analyst at Parks Associates said. “After years of attempts to be more than just a ‘dumb pipe,’ pay-TV operators have come to reali...
In addition, the device's interoperability will be important. According to a recent study by Parks Associates and reported in Retail Dive, 75% of consumers who plan to buy a smart home device believe...
Nearly a quarter (23%) of Millennial heads of household are OTT only households, higher than the national average of 15% among all U.S broadband households. Parks Associates analysts also note that...
A new report from Parks Associates says that 32% of people who own smart tags say they use the device to track another person’s location without that person even knowing they’re being tracked. “The...