New data from Parks Associates (www.parksassociates.com) shows that more than 70% of U.S. smartphone users watch at least one short streaming video clip every day.
Parks Associates' survey shows consumers are embracing many new use cases as their smartphones become more intelligent and multifunctional. Voice calls and texting are still the dominant activities, but 80% of smartphone owners use social networking apps at least once a day and 35% spend an hour or more on this activity.
From the article "U.S. Smartphone Owners Love Their Social Networking Apps" by mactech.com.
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The experimentation with business models can help draw new subs and provide a point of differentiation, added Brett Sappington, senior director of research at Parks Associates . He said three SVoD...
