Parks Associates research shows that the streaming stack has been flat for several years, with streaming video subscription plateauing at 89% of US households and each streaming household subscribing to ~5.7 paid streaming services.
Parks Associates finds that 61% of households who churned from a streaming service in the past year said they were spending too much on streaming.
Parks Associates research finds 43% of consumers in US internet households report watching live sports or sports programs and highlights.
In the Quantified Consumer study Ad-Based Streaming: Consumer Demand & Engagement, Parks Associates quantifies the rise of ad-based streaming including both FAST and AVOD services. It analyzes why ad-based services are experiencing a surge in popularity, which services are the most popular, and household sentiment towards the ad-based experience.
From the article, "TV Upfronts 2025: Themes and Takeaways" by Jennifer Kent, Tam Williams
Advanced voice control technology is a growing good bet, especially when it comes to consumers on the younger end of the demographic spectrum. Millennials show particular comfort with voice control of...
The smartwatch market has also slumped. Apple Watch sales are down this year, and Lenovo’s Motorola brand has dropped out of the market. Most people simply aren’t finding reasons to buy them: Smartwat...
There are many glowing predictions regarding the smart home, and the wider IoT industry, but a Gartner report predicted only last year that 21 billion IoT endpoints will be in use by 2020, which will...
Antenna use is on the rise. According to Parks Associates, 15 percent of U.S. homes with broadband service used an antenna instead of traditional pay TV service in Q3 2016, up from around 10 percent a...
