Parks Associates research shows that the streaming stack has been flat for several years, with streaming video subscription plateauing at 89% of US households and each streaming household subscribing to ~5.7 paid streaming services.
Parks Associates finds that 61% of households who churned from a streaming service in the past year said they were spending too much on streaming.
Parks Associates research finds 43% of consumers in US internet households report watching live sports or sports programs and highlights.
In the Quantified Consumer study Ad-Based Streaming: Consumer Demand & Engagement, Parks Associates quantifies the rise of ad-based streaming including both FAST and AVOD services. It analyzes why ad-based services are experiencing a surge in popularity, which services are the most popular, and household sentiment towards the ad-based experience.
From the article, "TV Upfronts 2025: Themes and Takeaways" by Jennifer Kent, Tam Williams
The smart home devices sold by Google's home automation subsidiary, Nest, represent just a small fraction of the burgeoning Internet of Things (IoT) market. However, Nest has become one of the most re...
Sling TV is on its way up and Sony PS Vue is still outside of the top 10 OTT services. Parks Associates released its 2016 top 10 service providers list showing a stable top 5 with indications that all...
"Over 70% of voice-recognition users are satisfied with the experience of using this solution on their smartphones, which is driving experimentation with this functionality on other platforms, includi...
The panelists were all in consensus that VR is not a just a temporary hype and will continue to grow. Recent study from Parks Associates revealed that 2.3M households in US already own a VR headset, s...
