User experience defines the operator’s video services for consumers,” said Brett Sappington, senior director of research at Parks Associates. “Every pay-TV service and streaming video service is working to capture and maintain consumer attention in order to drive ongoing use and monetization. As a result, operators need a flexible platform that allows them to innovate rapidly and meet or surpass connected experiences offered elsewhere.”
From the article "Tivo Drops New TV Platform Ahead of CES."
Parks Associates reported in 2026 that 19% of U.S. internet households had professionally monitored security systems and 7% paid for non-professional services such as alerts and video storage, with av...
The research paired Plume's platform telemetry with a consumer survey compiled by Parks Associates, including insights mainly from US subscribers. The full white paper is available from Parks Asso...
Roku commands roughly 28 percent of the U.S. connected TV platform market, according to Parks Associates data cited by both The Next Web and The Desk. More than 100 million households worldwide rely o...
According to fresh data from Parks Associates, a whopping 57% of dealers find this task either tough or impossibly tricky in 2026, climbing up from 44% in 2022. Clearly, as more American households lo...
