Sports rights are a proven retention tool: live games drive habitual viewing and reduce the urge to churn. Analysts at Deloitte and Parks Associates have repeatedly pointed to sports as a core lever for keeping subscribers inside an ecosystem, and T-Mobile has leaned into that reality for years with a rotating cast of high-profile perks. With a customer base topping 100 million nationwide, even a modest uptick in engagement can move the needle on loyalty metrics.
From the article, "T-Mobile Brings Back Free MLB.TV Access for Customers" by Gregory Zuckerman
A report out Thursday from Parks Associates showed that 18% of U.S. broadband households own a wearable fitness device such as a smartwatch or a fitness tracker. Parks said 12% of U.S. broadband ho...
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