Parks Associates released new findings on the state of the U.S. video market during its eighth annual Future of Video: Business of Streaming conference.
The research firm’s “S.O.S. State of Streaming” report, produced in partnership with Adeia, Broadpeak, Philo, Skreens, Sling TV and InterDigital, highlights significant shifts in how U.S. households access pay-TV services. According to the firm, nearly 50 percent of U.S. pay-TV households now receive their service through internet-delivered platforms.
“Consumer choice dictates the future of video,” the firm stated. “Success will depend on adapting to shifting behaviors and maintaining trust across the value chain.”
Research from Parks Associates also showed that ad-supported tiers are becoming the default choice for many American streaming subscribers. Services that launched with ad-supported options from the outset have higher adoption rates for those plans compared to ad-free tiers.
From the NCS article, "Streaming services with ad-supported plans outpace ad-free tiers"
Parks’ OTT Video Market Tracker also shows that Netflix, WWE Network and Hulu have the highest word-of-mouth consumer promotion scores. Parks looked at consumer behavior during Q3 2014 and compared...
That means no “Storage Wars, no “The Walking Dead,” no “Property Brothers,” and no “The Daily Show.” It's not unusual for services to reconfigure their plans after they launch, says Brett Sappingto...
However at least two research firms have reported that Roku is leading the race in the OTT market: Parks Associates said earlier this year that Roku accounted for 30 percent of streaming media players...
The lower end of the streaming video market is one of the fastest growing segments for the company, Roku says, both in its line of relatively inexpensive Roku TVs and its separate streaming media devi...
