One in ten US broadband households plan to buy a smartwatch in 2015, however, 84 per cent of them won’t spend over $250 on the device, according to recent wearable research.
The survey, from Parks Associates, suggests that the price point of $100 (£65) to $250 (£160) is roughly equivalent to a high-end fitness tracker.
In addition, the study reveals that those who are willing to spend more than $500 (£320) on a smartwatch will only buy one if it works without a smartphone.
This is bad news for Apple as it means that not everyone will likely to purchase an Apple Watch, because of its current tethered setup and most especially because of its price tag. which begins at $349 (£225)
From the article "Sorry Apple, smartwatch buyers are still shopping on a budget."
We reported last week that more consumers were adding home security systems. The number of U.S. broadband homes with security systems ticked upward – from 26% to 28% — as of the end of the fourth quar...
People who use their smartphones to watch more than six hours of video per week are more likely to cut the cord during the next year than those who watch 2.5 hours, according to Parks Associates. The...
The COVID-19 pandemic has increased the perceived value of technology in 53% of broadband households, according to a Parks Associates’ survey. The study, “COVID-19: Impact on Consumer Spending and...
The study was carried out by research specialists Parks Associates, which highlighted how with more of us using IoT devices and everyone having multiple online accounts, there are potentially rich pic...
