The answer is actually no, but that doesn’t mean it’s not prevalent. According to a study done by Parks Associates earlier this year, 57 percent of U.S. households access an over-the-top video account — meaning streaming services like Netflix, Hulu, or HBO Go — but 11 percent of Netflix subscribers, 10 percent of Hulu Plus subscribers and 5 percent of Amazon Prime Instant Video subscribers are using an account paid for by someone else.
Unsurprisingly, young adults between 18-24 are the biggest perpetrators of the password-sharing trend, as 22 percent of those surveyed admitted to using an account that was not theirs.
In a related study, Parks Associates estimates that “illicit password sharing” could cost the industry as much as $500 million per year.
From the article "Sharing a Netflix password is still piracy – but everyone does it" by Lauren Hockenson.
In other OTT highlights Parks Associates will cover their latest research in “Adoption, Churn, and the Risky Lives of OTT Video Services;” while panel “Mobile Video’s Explosion: Personalized TV Has Ar...
But that line is becoming more blurred. We are seeing a trend for digital channels becoming more like broadcast TV. People are consuming more long-form content online which has opened up new opportuni...
Alexa is certainly making herself at home. Growth of voice assistants such as Amazon’s Echo and Google Home have more than doubled over the last year alone. In fact, a new smart home research report f...
The Parks Associates — a market research and consulting company — released an updated version of its top 10 subscription over-the-top (OTT) video services in the U.S. market Wednesday morning. And...