Streaming video device pioneer Roku continues to lead the market, but rivals Amazon.com (AMZN), Apple (AAPL) and Alphabet (GOOGL)-owned Google are close behind.
Roku accounted for 30% of streaming media players purchased in 2015, down from 34% in 2014, research firm Parks Associates reported Tuesday. The Los Gatos, Calif.-based company makes set-top boxes and streaming media sticks that plug into TVs. Increasingly Roku is getting its software installed in smart TVs, eliminating the need for separate hardware to access Internet video services like Netflix (NFLX), Hulu and Amazon Prime Video.
From the article "Roku Holds Lead In Streaming Media Players, But Amazon, Apple Gain" by Patrick Seitz.
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The shift has come, Parks said, as consumers watch less live video on traditional TVs—60% of all video watching took place on TVs in 2012 vs. just 44% at the end of 2017. Parks’ report is somewhat...
Apple TV's share of the streaming player market is still believed to be well below that of Roku (ROKU - Get Report) and Amazon's. A survey done by research firm Parks Associates indicated that Apple T...
