According to the estimates of Parks Associates, Roku had the No.1 selling streaming devices in the US last year, with a 34% market share.
Based on the first quarter 2015 survey results for American broadband households that owned a streaming device, 37% actually had Roku gadgets with Google Chromecast at a distant second with 19%. Apple TV is at 17% share while Amazon Fire TV brings up the fourth spot at 14%.
From the article "Roku 4 All Set to Debut as Company Stops Updates on Old Video Streaming Devices!" by Arash Fekri.
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