Parks Associates has published research revealing that 38 per cent of US internet households subscribe to at least one sports-specific streaming service, up from just 4 per cent in 2019.
“Sports have become the backbone of live streaming adoption,” commented Michael Goodman, Senior Contributing Analyst, Parks Associates. “The ability to deliver interactive, data-driven, and personalised experiences is changing how audiences connect with their favourite teams and leagues. Our research illustrates the huge potential for new monetisation models as engagement deepens across connected screens.”
From the Advanced Television article, "Research: 38% US internet homes subscribe to sports streaming service"
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