NFL Game Pass is the most popular sports OTT video service in the U.S., according to Parks Associates, although at this point sports video services are still a relatively niche market.
Overall, just 16 percent of U.S. broadband households have a sports OTT video subscription, and NFL Game Pass is No. 1 with 6 percent of broadband households holding subscriptions, according to Parks Associates research.
From the article "Ranking The Most Popular Sports OTT Networks" by www.medialifemagazine.com
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