According to a new Parks Associates report, churn rates for OTT video services are 19% of U.S. broadband households, which would mean that about one in five households have cancelled an OTT service in the past 12 months.
From the article "ONLINE VIDEO ROUND UP: Google, YouTube, Stats from Super Bowl 2017 and More" by Gretchen Gardner.
By launching its own marquee shows, Hulu hopes to keep subscribers on its service longer. That’s important because Hulu has high turnover rate. A report from Parks Associates found that 7 percent of U...
The changes are especially noticeable at Hulu, which is owned by parents of the very television networks — Fox, ABC and NBC — threatened by changes in the way we watch TV. Hulu has set itself apart by...
The changes are especially noticeable at Hulu, which is owned by parents of the very television networks – Fox, ABC and NBC – threatened by changes in the way we watch TV. Hulu has set itself apart by...
“Apple remains the dominant smartphone manufacturer in the U.S., but Samsung is catching up,” said Harry Wang, the director of Health & Mobile Product Research at Parks Associates. An interesting f...
