Since 1986, Parks Associates has been recognized as a market research and consulting company that specializes in emerging consumer technology products and services. A recent report from the research firm shows that there has been an increase in the overall adoption of smart home devices.
The report, titled “Smart Product Adoption,” evaluates the trends in smart product adoption, assesses consumer preferences for different channels to market, and identifies the impact of demographic attributes on adoption of smart home products.
In a multiyear study, the second quarter of 2014 showed that 13 percent of U.S. broadband households were using smart home devices. One year later showed the percentage had increased to 18 percent in the second quarter of 2015.
From the article "Number of Households with Smart Home Devices Increases" by Joe Rizzo.
There are many glowing predictions regarding the smart home, and the wider IoT industry, but a Gartner report predicted only last year that 21 billion IoT endpoints will be in use by 2020, which will...
Parks Associates released findings in October estimating that 46 percent of U.S. Millennials with smartphones use voice recognition software, while a separate report from TiVO indicated 43 percent of...
The idea behind this is that if your TV sounds better, people will stream more, which is the metric Roku cares most about, Klarke says. Roku likes to say that it's the US's number one streaming conten...
Approximately 12 percent of broadband households in Canada have a smart home device such as a smart thermostat, smart door look, or video doorbell, compared to 26 percent in the US, according to data...
