Research companies like Parks Associates continue to note that networked cameras and video doorbells are some of the fastest-growing categories in the U.S. smart home ecosystem, with camera adoption creeping toward two in five broadband households and doorbells into around a quarter. IDC also rates security gear alongside smart speakers as a high-volume category worldwide.
From the article, "New Google Nest Cam, Doorbell appear in stores early" by Bill Thompson
“While pay TV penetration has declined among U.S. broadband households, adoption has remained steady among Spanish-preferred and bilingual households over the past few years,” Brett Sappington, Parks...
The popular “subscription fatigue” narrative is that consumers have topped out on the number of over-the-top services they’re willing to pay for and are now in pruning mode. But Parks Associates—wh...
While the home is shaping up to be the battleground, cable operators and other service providers are jostling to position themselves as the aggregation and management point of this emerging class of s...
Perhaps the bigger surprise is that more haven’t exited the market — yet. “We’re finding that there are many services that are … getting enough subscribers just to be able to be sustainable,” Brett Sa...
