Parks Associates revealed today that 59 percent of U.S. broadband households subscribe to an over-the-top (OTT) streaming service such as Netflix, Amazon or Hulu.
The firm's OTT Video Market Tracker service notes that only 6 percent of U.S. broadband households subscribe to any other OTT service without also having a subscription to one of the top three services, while 3 percent subscribe to one or more sports OTT video service, including MLB.TV, NFL Game Pass, NBA League Pass or WWE Network.
But that trend is developing.
"U.S. consumers are not taking solely a Netflix, Amazon or Hulu subscription. Many are shopping around and trialing new services to get access to interesting content unavailable through the big services," said Brett Sappington, Parks’ senior research director. "Interest and viewership in OTT video services have led to an increase in total subscriptions since 2015, including an increase in households subscribing to two, three, or even four or more services. All this translates into more money being spent by consumers and more opportunity for niche content services to capture revenues."
From the article "More Than Half Of U.S. Households Subscribe To An OTT TV Streaming Service."
“Sleep-tracking features of smartwatches and fitness trackers are raising consumer awareness about lack of sleep. 42pc of consumers in US broadband households are concerned their health will worsen du...
The tech giant is racing to catch up to the dominant streaming players. Amazon Prime Video is in 200 countries while Netflix is in more than 190 countries. Apple also has a smaller share of the str...
Unlike seven years ago, the move pushed Netflix’s stock to new heights. The key, for Netflix’s management, was learning to raise prices without spooking subscribers—by doing so in small and infrequent...
Research published by analyst firm Parks Associates last month revealed that two thirds of U.S. consumers who are likely to switch carriers in the next year felt access to Wi-Fi as part of their mobil...
