Parks Associates' new white paper, Interactive & Shoppable TV: Next Wave of CTV Revenues, released in partnership with Adeia, focuses on the service provider opportunity to advance the consumer experience and build on expectations of interactivity and specifically engage in commerce through the TV. Parks Associates forecasts that by 2029, more than 278 million viewers will watch subscription ad-supported streaming and that consumers are open to expanded commercial experiences on the TV.
The white paper highlights consumer interest, use, and preferences for interactive features across TV and mobile viewing devices and platforms, including shoppable advertisements.
From the LightReading article, "More than 278 million viewers will watch subscription ad-supported streaming services by 2029 – Parks Associates"
Content piracy continues to threaten the very existence of the creative sector, with a Parks Associates report indicating that the value of pirate video services will exceed $67 billion globally this...
A new Parks Associates report shows the value of pirate video services accessed by pay TV and non-pay TV consumers will exceed $67 billion this year. Those billions of dollars represent income stolen...
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New data revealed by Parks Associates shows that while Netflix may be the top global streaming platform, it doesn’t have the most subscribers of any domestic service. New data from Parks Associa...
