Music or film streaming providers usually operate subscription models where the consumer has access to an unlimited amount or content but this is restricted to a limited number of devices. For providers operating this type of model, password sharing is an increasing concern but often difficult to pinpoint. Research from Parks Associates found that OTT video service credential sharing will cost the industry $500 million in direct revenues worldwide in 2015.
From the article "Managing customer access to content in a digital world" by Neil Fenton.
Investors are still apparently eager for more as the company continues to pivot toward a services-based model from its current focus making boxes for streaming television—a focus that, so far, has bee...
The ongoing disruption was made manifest in the number of consumers tuning into alternate channels: 63% of broadband-enabled households have at least one OTT subscription, according to research from P...
Nearly 20 percent of U.S. smartphone users have used a mobile payment app at a retail location, according to new mobile research from Parks Associates. The report, 360 View: Mobility and the App Ec...
Twenty-three percent of respondents also said that they thought piracy was “OK,” a jump from 14% in 2019, when the streaming market was less saturated, according to MediaPost’s reporting of Parks...
