Roku remained the top-selling streaming media player in 2015, accounting for 30% of the units purchased, according to new data from Parks Associates released in tandem with this week’s INTX confab in Boston.
Amazon, maker of the Fire TV box and Fire TV Stick, represented 22% of sales in 2015 (up from 16% in the prior year) as it rose to the number two slot, putting it in a virtual tie with Google, which makes the popular $35 Chromecast streaming adapter.
From the article "INTX 2016: Roku Still Top Streaming Media Player in U.S." by Jeff Baumgartner.
The trial is part of the streamer’s ongoing campaign to ensure revenue is not lost as the streaming space has grown increasingly competitive. According to an analysis by research firm Parks Associates...
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