Turning the new Chromecast into a fully fledged Android TV device could also be an important retail addition as Google attempts to cut into the streaming platform lead of Roku (36.9 million active accounts at the end of 2019) and Amazon's Fire TV (about 40 million active users). According to a Parks Associates study from the fall of 2019, Chromecast made up just 11% of the US media streaming device market, down from 21% three years earlier.
From the article "Google developing next-gen Chromecast streamer" by Jeff Baumgartner.
A recent Parks Associates and Cox Communities study found that more multifamily residents with home internet can get access to gigabit download speeds. In a new white paper, A Guide to Connecti...
Parks Associates reports that 89 per cent of US internet households subscribe to at least one streaming service and 45 per cent watch free ad-based services. Additionally, the firm reports that...
According to Parks Associates research covered by SecurityInfoWatch, pro monitoring is also gaining traction as households seek hybrid solutions that balance automation with human verification, br...
According to Parks Associates research, 29% of consumers ultimately turn to professionals for help, even if they initially attempt self-installation. Despite DIY smart home products often being...
