The in-home Wi-Fi experience is increasingly the deciding factor between platforms capable of delivering broadband to consumers, according to a new report published by Parks Associates and TechSee.
The report, “Seeing the Unseen: Delivering Connectivity With Confidence,” is based on a survey of 8,000 broadband households in the United States. It looks at the “direct financial and brand impact” of bad in-home connectivity. The report makes the case that self-support apps leveraging visual artificial intelligence (AI) can have a positive impact on churn risk and strengthen consumer loyalty.
From the article, "Good Wi-Fi key to platform choice and reducing churn: Report" by Carl Weinschenk
Parks Associates announced new smart home research today showing 26% of smart homeowners purchased their devices from brick-and-mortar retail stores such as Best Buy, Home Depot, or Walmart, making th...
Only about one-quarter are even familiar with what a VR headset is, according to a new report from Parks Associates called "Virtual Reality: The Evolving Ecosystem." A key problem may be with the qual...
In January, Jennifer Kent, connected car analyst for Parks Associates, said we may also be nearing connectivity in cars that would support video streaming. She projected it would take three to five ye...
“Many content creators rely on advertising revenue to monetise video, especially as newly launched digital services seek revenue. As digital video viewership increases on all screens, use of ad-blocki...
