“They’re all analyzing and asking, ‘Is it best for us to throw everything into one service, like an HBO Max, or have a main anchor service like a Paramount+, but also have the existence of other services around it?’” said Steve Nason, research director at consulting firm Parks Associates.
From the article "Entertainment Giants Reevaluate Their Smaller Streaming Services" by Kelsey Sutton.
Research firm Parks Associates reports that 20% of smart thermostat households are enrolling in demand response program. From the article, "Data Reshapes Home Control And Drives New Investment Fron...
Parks Associates, a Plano, Texas, market research and consulting firm, estimates the number of connected devices in the average internet household is about 17 and says approximately 45% of households...
Daniel Holcomb from Parks Associates puts it straight: security is the bedrock for subscription cash flow. But hold on, AI's here to push further. It's about solving real issues like fortifying ho...
Telecom providers have a unique advantage in field sales and service because they already sit at the center of the connected home. Parks Associates found that 71% of U.S. home-internet households rece...
